46% of Gifts Received Go to Mercari: Approximately 80% of “Gifts” Are Unused, Ending Up “Stored Away” or “Monetized” in Closets
NQ Score
100/100
AI Summary (NQ-processed)
A survey conducted by Monita, a consumer-participatory media operated by HADO Inc., revealed that nearly half (46%) of received gifts are immediately sold on flea market apps like Mercari. When combined with gifts stored away (33%), approximately 80% of gifts are not fulfilling their intended purpose, highlighting a significant mismatch between the giver's intention and the recipient's reality.
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Frequently Asked Questions
- Q: What percentage of gifts were found to be immediately judged as unused upon receipt according to HADO Inc.'s survey conducted on April 2, 2026?
- A: According to HADO Inc.'s survey conducted on April 2, 2026, 46% of gifts were immediately judged as unused upon receipt by recipients.
- Q: Which flea market app was specifically mentioned as a platform where 46% of unused gifts were sold after being received?
- A: The flea market app specifically mentioned in the survey was Mercari, where 46% of unused gifts were sold by recipients.
- Q: What company conducted the 'Honest Feelings About Troublesome Gifts' survey targeting 100 men and women nationwide on April 2, 2026?
- A: HADO Inc., headquartered in Shibuya-ku, Tokyo and led by Representative Director Taiga Tanaka, conducted the survey on April 2, 2026.
- Q: What combined percentage of gifts were either unused and sold or stored away in closets based on the Monita survey results?
- A: Based on the Monita survey results, 46% of gifts were sold unused and 33% were stored away, totaling 79%, approximately 80%, not being used.
- Q: What types of gifts were described as 'heavy good intentions' that often became burdens for recipients in the survey?
- A: Gifts described as 'heavy good intentions' included professional soba-making kits and giant stuffed animals that infringed on recipients' living space or time.