What is the most dangerous time for late-night shopping?

According to surveys, the peak time for impulse buying is between 1:00 AM and 2:00 AM, known as the 'devil's hour'.

Why do I buy unnecessary things late at night?

Due to fatigue from the day, judgment is impaired, and the desire for 'self-reward' or 'transformation into an ideal self' becomes stronger.

What are common mistakes made during late-night shopping?

Common mistakes include buying excessive quantities, such as 24 kg of bleach, or purchasing health equipment that will not be used.

AI News NQ Analysis

[Fact-finding Survey on Late-Night Shopping] 1:00 AM is the Devil's Hour When 'Rationality Logs Out'. 24kg of Bleach, 3kg of Oysters... What is the Tragedy Brought by 'Paralysis of Scale'?

NQ Score 66/100

N1 Content Completeness 6

AI Summary (NQ-processed)

HADO Co., Ltd.'s media 'Monita' revealed that late-night shopping peaks at 1 AM. Impaired judgment leads to impulse buys like massive quantities of goods or idealized self-improvement items.

AI Analysis

Frequently Asked Questions

Q: What is the most dangerous time for late-night shopping?: A: According to surveys, the peak time for impulse buying is between 1:00 AM and 2:00 AM, known as the 'devil's hour'.
Q: Why do I buy unnecessary things late at night?: A: Due to fatigue from the day, judgment is impaired, and the desire for 'self-reward' or 'transformation into an ideal self' becomes stronger.
Q: What are common mistakes made during late-night shopping?: A: Common mistakes include buying excessive quantities, such as 24 kg of bleach, or purchasing health equipment that will not be used.