46% of Gifts Received Go to Mercari: Approximately 80% of “Gifts” Are Unused, Ending Up “Stored Away” or “Monetized” in Closets

AI Summary (NQ-processed)

A survey conducted by Monita, a consumer-participatory media operated by HADO Inc., revealed that nearly half (46%) of received gifts are immediately sold on flea market apps like Mercari. When combined with gifts stored away (33%), approximately 80% of gifts are not fulfilling their intended purpose, highlighting a significant mismatch between the giver's intention and the recipient's reality.