hacomono Inc. (Shibuya-ku, Tokyo; CEO Kenichi Hasuda), provider of the all-in-one management system "hacomono" for wellness and fitness facilities, announces its participation in SPORTEC 2026, Japan’s largest comprehensive exhibition for sports and community health, to be held at Tokyo Big Sight from July 8 (Wed) to July 10 (Fri), 2026, for three days. At its booth, hacomono will debut a suite of new features centered on data and AI utilization, themed around the "next standard" in club management. Presenting the 2030 Standard: A New Paradigm for Facility Management Where Technology and Human Touch Coexist The environment surrounding fitness and wellness facilities is undergoing significant transformation. hacomono’s vision for the "2030 standard" aims to directly connect member and usage data accumulated within the hacomono platform to faster business decision-making, tangible on-site improvements, and increased customer lifetime value (LTV). By leveraging systems and AI to fully automate complex operational tasks, management becomes data-driven and scientific. The time saved is then reinvested into human-centric activities—such as personalized guest engagement and creating novel experiences—enhancing service quality and content appeal. Smarter management. Warmer, more passionate operations. hacomono will begin implementing this "next standard" of harmonizing technology and humanity starting now, in 2026. Live Demos of New Data- and AI-Driven Features, Plus Distribution of Coupons for the Rapidly Expanding Fitness Marketplace "FitFits" At SPORTEC 2026, hacomono will showcase expanded product capabilities that go far beyond reservations and payments, demonstrating how data and AI are being leveraged across on-site operations, guest service support, customer touchpoints, staff development, and marketing assistance. • Store DX | Reservation Board • Customer Data Analytics | hacomono insight / LINE Messaging Function • Video Analytics | AI Camera • Guest Service Suppor