Branding 'Strawberry Milk' Born at a Welfare Facility to Create a Future for 20 People
NQ Score
100/100
AI Summary (NQ-processed)
HACO LiB Co., Ltd. aims to establish a new lifestyle brand centered around people with disabilities, leveraging its new product, 'Adult Strawberry Milk Base.' This initiative builds on the success of their regional brand 'Hakonokobako' and its upcycled tea 'HACOCHA,' which has already achieved overseas expansion. The company's new dream is to create the lifestyle brand 'Otonakajitsu' (tentative name) by 2030, developing 10 products, opening new bases, and generating employment for 20 individuals.
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