Rice Gifts Transcend "Uchiiwai" to Become a New Infrastructure for Gifting Scenes
NQ Score
80/100
N1 Content Completeness
85
AI Summary (NQ-processed)
Kyoto's Hachidaime Gihey announced that rice gifts are evolving beyond 'uchiiwai' (return gifts) to become a 'gift infrastructure' chosen for diverse gifting occasions. Interest is surging, with overall market search volume up 160%, driven by re-evaluation of rice's value and rising living costs.