The "CRAFTMAN, SHIPS" campaign for SHIPS Co., Ltd.'s 50th anniversary, planned and produced by the project team "CREATIVE SESSION" comprising Hakuhodo Gravity Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Yasuyuki Kurohara) and Hakuhodo Cabin Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Motoya Sunouchi), has won Silver Lions in two categories at "Cannes Lions 2026 (Cannes Lions International Festival of Creativity)," the world's premier festival for advertising and creativity. Following recent Gold awards at the "2026 Clio Awards" and "The One Show 2026," this achievement at "Cannes Lions 2026" marks a remarkable feat of winning awards at all three of the world's top advertising festivals. This brings the total number of awards for this campaign to 11 across eight international advertising awards. In the 2026 Cannes Lions, where outstanding creativity from around the world was gathered with a total of 20,050 entries, the use of AI and the disclosure of its process were mandated for submitted works, with strict evaluation of how creativity engages with AI. Amidst the official establishment of AI disclosure standards and the significant focus on the digital shift in expression, this campaign, in a seemingly counter-current move, encapsulated SHIPS' unwavering stance over its 50-year history of "the best ordinary" into the statement "Proceeding in Blue." and visualized it with overwhelming craftsmanship. Completely excluding digital processing, the campaign utilized canvas fabric, also used for "ship sails," and the brand's symbolic blue thread as materials. By employing "embroidery," the origin of garment making, and breathing life into the work, the passion for clothing that resides within the brand was expressed through the hands of artisans who make clothes. In an era where AI can generate videos in minutes, artisans spent 600 hours, using 42.5 km of thread, to create hundreds of "embroidery frames (stills)" and capture the "tremor" and "textur