What makes the Hakuhodo Gravity SHIPS campaign revolutionary?

It uses stop-motion animation made from hand-stitched embroidery over 600 hours instead of AI, making the creative process itself a statement on the essence of design.

In which category did the project win the NY ADC Award?

It won in the Brand / Communication Design category, specifically Promotional - Wildcard.

Which team was responsible for this project?

The project team 'CREATIVE SESSION', a collaboration between Hakuhodo Gravity and Hakuhodo Cabin.

AI News NQ Analysis

Hakuhodo Gravity and Hakuhodo Cabin Win Silver at the 105th NY ADC Awards

NQ Score 90/100

N1 Content Completeness 10

AI Summary (NQ-processed)

The 'CRAFTMAN, SHIPS' 50th-anniversary campaign, planned and produced by the 'CREATIVE SESSION' team from Hakuhodo Gravity and Hakuhodo Cabin, won a Silver award in the Brand / Communication Design category at the 105th NY ADC Awards.

AI Analysis

Frequently Asked Questions

Q: What makes the Hakuhodo Gravity SHIPS campaign revolutionary?: A: It uses stop-motion animation made from hand-stitched embroidery over 600 hours instead of AI, making the creative process itself a statement on the essence of design.
Q: In which category did the project win the NY ADC Award?: A: It won in the Brand / Communication Design category, specifically Promotional - Wildcard.
Q: Which team was responsible for this project?: A: The project team 'CREATIVE SESSION', a collaboration between Hakuhodo Gravity and Hakuhodo Cabin.