Gunze Co., Ltd. (Headquarters: Osaka City, Kita Ward, President: Takahiro Oka) will release its LP for "BODY WILD," which has redefined the standard for Japanese men's underwear, as the third installment in a series commemorating its 130th anniversary in August 2026. With gratitude to our long-time customers, we want them to love their products even more by understanding their appeal. With this sentiment, we introduce customer voices and the brand's charm on the LP. *We are featuring positive feedback from reviews we have received. The third installment focuses on BODY WILD, which, since its birth in 1998, has continuously proposed new value in the Japanese men's underwear market without being bound by convention. "To create comfortable boxer briefs like never before," and "to constantly pursue new styles." These are the driving forces and the brand's mission as a pioneer that has led the Japanese boxer brief culture. Behind the unique modification of 3D-forming knitting machines, countless prototypes, and seven years of development for "AIRZ" lie numerous failures, such as prototypes that were "too tight for anyone to wear" or "came off during sleep." Nevertheless, BODY WILD has continued to pursue "true coolness that fits the mind and body," not just superficial attractiveness. Planning, technological development, production, SCM, sales – from each position, people have brought their wisdom to tackle the "unprecedented briefs" of each era. This is the story of the "will to challenge" that people who seriously faced a single pair of briefs have passed down for 28 years. ■1998: The History of Japanese Boxer Briefs Began Boxer briefs are now commonplace. However, in the 1990s, Japanese men's underwear was limited to briefs or trunks. Then, stylish boxer briefs from overseas brands arrived. This can be said to be the moment when "underwear" became "fashion." However, imported products from overseas were designed for Westerners, and when Japanese people wore them, they