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Loved for Over 25 Years with 470 Million Units Shipped: Why Gunze's 'Unchanging Underwear' Continues to be Chosen Across Generations

NQ Score 44/100
N1 Content Completeness 5

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To commemorate its 130th anniversary in August 2026, Gunze Limited has launched an archive LP series exploring the secrets behind its long-selling brand 'Kaiteki Kobo,' which has sold 470 million units by prioritizing unchanging comfort and quality.

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