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[GUESS JEANS] Announces Collaboration with HYSTERIC GLAMOUR

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AI Summary (NQ-processed)

GUESS JEANS and HYSTERIC GLAMOUR announce a collaboration, launching on April 4th.

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Frequently Asked Questions

Q: What is the collaboration between GUESS JEANS and HYSTERIC GLAMOUR?
A: GUESS JEANS and HYSTERIC GLAMOUR have announced a new collaboration that merges their distinct brand identities, focusing on themes of individuality, rebellious spirit, and bold visual storytelling, inspired by Californian surf and skate culture and Tokyo's creative scene.
Q: When will the GUESS JEANS x HYSTERIC GLAMOUR collection be released?
A: The collection is scheduled to be released sequentially starting April 4th.
Q: Where can I purchase the collection?
A: The collection will be available at GUESS JEANS Tokyo and the official online store.
Q: What is the inspiration behind the collection's design?
A: The collection is inspired by the surf and skate culture of California, blending vintage GUESS? graphics with HYSTERIC GLAMOUR's iconic motifs. It features craftsmanship details and retro materials that evoke a sense of nostalgia and modern style.
Q: What is the theme of the Spring 2026 campaign?
A: The Spring 2026 campaign theme is nostalgia and frank self-expression, reinterpreting archive elements from a contemporary perspective with a cinematic approach.