Who is the global brand ambassador featured in GUESS's latest Spring/Summer 2026 global campaign?

The global brand ambassador featured in GUESS's latest Spring/Summer 2026 global campaign is Hyunjin of Stray Kids.

What is the main theme GUESS is reinterpreting in this second installment of their campaign?

In this second installment, GUESS is reinterpreting its proud legacy of American denim from a bolder and more liberated perspective.

What core brand values does Hyunjin's presence bring a fresh perspective to?

Hyunjin's exceptional sense of style and presence bring a fresh perspective to GUESS's core brand values of youth, timelessness, and a spirit of adventure.

Which team led the creative approach for this particular GUESS campaign project?

The creative approach for this particular GUESS campaign project was led by the team in Korea.

When will the GUESS campaign featuring Hyunjin be rolled out and where can it be seen?

The GUESS campaign featuring Hyunjin will be rolled out starting April 1, 2026, at GUESS and GUESS JEANS stores and the official online store.

AI News NQ Analysis

GUESS Announces Latest Global Campaign Featuring Stray Kids' Hyunjin

NQ Score 56/100

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Frequently Asked Questions

Q: Who is the global brand ambassador featured in GUESS's latest Spring/Summer 2026 global campaign?: A: The global brand ambassador featured in GUESS's latest Spring/Summer 2026 global campaign is Hyunjin of Stray Kids.
Q: What is the main theme GUESS is reinterpreting in this second installment of their campaign?: A: In this second installment, GUESS is reinterpreting its proud legacy of American denim from a bolder and more liberated perspective.
Q: What core brand values does Hyunjin's presence bring a fresh perspective to?: A: Hyunjin's exceptional sense of style and presence bring a fresh perspective to GUESS's core brand values of youth, timelessness, and a spirit of adventure.
Q: Which team led the creative approach for this particular GUESS campaign project?: A: The creative approach for this particular GUESS campaign project was led by the team in Korea.
Q: When will the GUESS campaign featuring Hyunjin be rolled out and where can it be seen?: A: The GUESS campaign featuring Hyunjin will be rolled out starting April 1, 2026, at GUESS and GUESS JEANS stores and the official online store.