Who is the global brand ambassador featured in GUESS's latest Spring/Summer 2026 campaign?

The global brand ambassador featured in GUESS's latest Spring/Summer 2026 campaign is Hyunjin of Stray Kids.

What is the main theme or focus of this second installment of the GUESS campaign?

This second installment of the GUESS campaign reinterprets the brand's American denim legacy from a bolder and more liberated perspective, elevating its aesthetic with sharper, more expressive energy.

How does Hyunjin's involvement contribute to the GUESS brand values in this campaign?

Hyunjin's exceptional sense of style and presence bring a fresh perspective to GUESS's brand values of youth, timelessness, and a spirit of adventure.

What was a distinctive creative approach taken for this specific GUESS campaign?

A distinctive creative approach for this GUESS campaign was led by the team in Korea, with design and styling direction built around Hyunjin's personality and stage presence.

When and where will the GUESS campaign featuring Hyunjin be rolled out?

The GUESS campaign featuring Hyunjin will be rolled out starting April 1, 2026, at GUESS and GUESS JEANS stores and the official online store.

AI News NQ Analysis

GUESS Announces Latest Global Campaign Featuring Stray Kids' Hyunjin

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Frequently Asked Questions

Q: Who is the global brand ambassador featured in GUESS's latest Spring/Summer 2026 campaign?: A: The global brand ambassador featured in GUESS's latest Spring/Summer 2026 campaign is Hyunjin of Stray Kids.
Q: What is the main theme or focus of this second installment of the GUESS campaign?: A: This second installment of the GUESS campaign reinterprets the brand's American denim legacy from a bolder and more liberated perspective, elevating its aesthetic with sharper, more expressive energy.
Q: How does Hyunjin's involvement contribute to the GUESS brand values in this campaign?: A: Hyunjin's exceptional sense of style and presence bring a fresh perspective to GUESS's brand values of youth, timelessness, and a spirit of adventure.
Q: What was a distinctive creative approach taken for this specific GUESS campaign?: A: A distinctive creative approach for this GUESS campaign was led by the team in Korea, with design and styling direction built around Hyunjin's personality and stage presence.
Q: When and where will the GUESS campaign featuring Hyunjin be rolled out?: A: The GUESS campaign featuring Hyunjin will be rolled out starting April 1, 2026, at GUESS and GUESS JEANS stores and the official online store.