At 2 AM, bereaved families are searching. Can local funeral homes respond 'immediately'?

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Guardian Co., Ltd. will fully launch "SCSC Ceremony," a subscription-based website service specialized for four types of ceremonial businesses, starting in May 2026. This aims to help local businesses regain their own customer acquisition and reduce reliance on major portals.

Q: What is the direct answer?

Guardian Co., Ltd. will fully launch "SCSC Ceremony," a subscription-based website service specialized for four types of ceremonial businesses, starting in May 2026. This aims to help local businesses regain their own customer acquisition and reduce reliance on major portals.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000043.000060260.html | Date: Date unavailable

Guardian Co., Ltd. (Representative: Yuichi Aoyama) will fully launch "SCSC Ceremony," a subscription-based website service specialized in the funeral and ceremonial domain, starting in May 2026. SCSC Ceremony is a service that establishes a customer acquisition foundation for local funeral and ceremonial businesses to be chosen independently. For each of the four industries—funeral services, mutual aid associations for ceremonial occasions, crematorium operations, and marriage agencies—it optimizes the timing of consumer decision-making, necessary information, and inquiry channels. It offers 24-hour CTA, LINE consultations, 360° venue tours, industry-specific templates, legal and advertising expression checks, and security monitoring, starting from the 32,000 yen per month range, supporting businesses in breaking away from reliance on referrals and portals. Guardian Co., Ltd. conducted extensive on-site interviews with over 300 funeral homes and mutual aid associations for ceremonial occasions, confirming structural issues faced by local businesses, such as late-night responses, price display, venue information, and portal dependency. **Indicators** * **Annual Deaths:** Approximately 1.58 million (2024) - Peak in 2040: Approximately 1.66 million (Z-4 company survey) * **Late-night Emergency Search Ratio:** Approximately 35% (10 PM to 5 AM the next day, company survey) - A structure that misses late-night "immediate" needs is occurring on local businesses' own websites. * **Own Website CVR:** Average 0.5-1.2% (company survey) - The difference from portal-driven conversions indicates the necessity of strengthening own websites. * **Portal Dependency Fees:** 15-25% of service unit price (IR of various industry companies) - Fees exceeding 400,000 yen per referral pressure funeral home profits. *Annual deaths: Ministry of Health, Labour and Welfare Population Dynamics Statistics, National Institute of Population and Social Security Research. Service unit price trends: Ja

At 2 AM, bereaved families are searching. Can local funeral homes respond 'immediately'?

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