What is the main purpose of Masa 21 adopting "Miseshiru"?

Masa 21 adopted "Miseshiru" to initiate a data strategy for objectively understanding its current status by comparing visitor data with surrounding facilities, analyzing the impact of external environmental changes, and strengthening promotional measures and tenant support.

What kind of data does "Miseshiru" utilize for its analysis?

"Miseshiru" utilizes smartphone big data, including location information of 30 million people, 480 million unique browser web browsing histories, 180 million purchase receipt data, and census data for its human flow analysis.

AI News NQ Analysis

Masa 21 Adopts AI Agent "Miseshiru" for Human Flow Analysis, Initiating Data Strategy through Comparison with Surrounding Facilities and Visualization of Environmental Changes

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AI Summary (NQ-processed)

GROWTH VERSE Inc.'s human flow analysis AI Agent "Miseshiru" has been adopted by Masa 21, a complex shopping center operated by Kawabo Co., Ltd. This adoption marks the start of a data strategy to objectively understand Masa 21's current status by comparing visitor numbers, repeat rates, and customer demographics with surrounding large commercial facilities. It also aims to analyze the impact of external factors like store closures and new openings, and strengthen promotional measures and tenant support by analyzing the effectiveness of flyers and events.

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Frequently Asked Questions

Q: What is the main purpose of Masa 21 adopting "Miseshiru"?: A: Masa 21 adopted "Miseshiru" to initiate a data strategy for objectively understanding its current status by comparing visitor data with surrounding facilities, analyzing the impact of external environmental changes, and strengthening promotional measures and tenant support.
Q: What kind of data does "Miseshiru" utilize for its analysis?: A: "Miseshiru" utilizes smartphone big data, including location information of 30 million people, 480 million unique browser web browsing histories, 180 million purchase receipt data, and census data for its human flow analysis.