[New Book] Rilakkuma and the "Happiness Hormone" Foster Attachment. Science-Based Touch Picture Book "Ta-chi Ta-chi Rilakkuma" to be Released June 3, 2026!

Frequently Asked Questions

Q: What is "Ta-chi Ta-chi Rilakkuma"?

A: "Ta-chi Ta-chi Rilakkuma" is a new picture book for babies aged 0-3, featuring the popular character Rilakkuma. It is designed to promote attachment formation and child development through scientific-based skinship activities between parents and babies.

Q: Who is the target audience for this book?

A: The book is primarily aimed at parents and caregivers of babies and toddlers aged 0-3 years old.

Q: What is the scientific basis behind the book's approach?

A: The book is supervised by Dr. Hajime Yamaguchi, a leading expert in "Touch Science." It emphasizes the role of skinship in stimulating the secretion of oxytocin, the "happiness hormone," which scientifically promotes attachment, supports brain development, and helps build resilience to stress in babies.

Q: What are the key features of the book?

A: Key features include simple, repetitive phrases for easy understanding by babies, engaging illustrations with bright colors and familiar characters, interactive elements that encourage physical touch, and a focus on creating a relaxing parent-child bonding experience.

Q: When and where can I purchase the book?

A: The book is scheduled to be released on June 3, 2026 (Wednesday). Pre-orders are currently available at bookstores and online retailers nationwide.

Q: What is the price of the book?

A: The price is ¥1,320 (tax included).