BIMI is a standard that displays a verified brand logo in email clients, improving open rates and brand protection.

What is the relationship between DMARC and BIMI?

DMARC is the foundational email authentication protocol, and BIMI builds on it to display the logo. DMARC implementation is a prerequisite for BIMI.

What is the purpose of this survey?

Following the first survey in July 2025, this survey aims to continuously track changes in BIMI/DMARC adoption and clarify implementation challenges.

AI News NQ Analysis

1 in 2 People Receive 'Spoofing Emails' Monthly; 55.7% of Email Recipients Say Logo Display Affects Opening [GMO Brand Security]

NQ Score 0/100

N1 Content Completeness 9

AI Summary (NQ-processed)

A survey by GMO Brand Security revealed that 54.2% of email recipients receive spoofing emails almost every month, and 55.7% say that displaying a company logo influences their decision to open an email. Meanwhile, the BIMI adoption rate among email senders remains low at 16.3%.

AI Analysis

Frequently Asked Questions

Q: What is BIMI?: A: BIMI is a standard that displays a verified brand logo in email clients, improving open rates and brand protection.
Q: What is the relationship between DMARC and BIMI?: A: DMARC is the foundational email authentication protocol, and BIMI builds on it to display the logo. DMARC implementation is a prerequisite for BIMI.
Q: What is the purpose of this survey?: A: Following the first survey in July 2025, this survey aims to continuously track changes in BIMI/DMARC adoption and clarify implementation challenges.