【GMO NIKKO】【Gen Z Trend Lab byGMO】Survey of 436 Gen Z Individuals: University Students Focus on "Money," Working Adults on "Not Overdoing It"
NQ Score
41/100
N1 Content Completeness
4
AI Summary (NQ-processed)
GMO NIKKO's "Gen Z Trend Lab byGMO" conducted a survey of 436 Gen Z individuals entering new life stages this spring. The survey revealed distinct characteristics in their expectations, anxieties, desires for change, and challenges across different life stages. High school freshmen showed strong tension regarding human relationships, university freshmen a high awareness of money, and new working adults a clear work-life balance orientation. This report provides insights for developing appropriate messaging and promotion strategies tailored to each life stage.