GMO Commerce Revamps AI Recommendation Engine for Store Promotion DX "GMO Marketing Connect," Expanding Personalized Delivery Targets 18-fold
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GMO Commerce, with support from GMO Internet Group's AI R&D department, has completely revamped the AI recommendation engine for its store-oriented promotion DX service, "GMO Marketing Connect." This enhancement expands the number of personalized delivery targets by 18 times, significantly improving the accuracy of predicting customer purchase potential and enabling diverse approaches to various customer segments.