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GMO Brand Security Survey: State of Email Security in Major Brands

NQ Score 100/100

Key facts

  • GMO Brand Security Survey: State of Email Security in Major Brands
  • A survey by GMO Brand Security revealed a significant gap in email security measures between global and Japanese top brands, with Japan lagging significantly in SPF and DMARC adoption. This leaves Japanese brands highly vulnerable to spoofing attacks.
  • Source: PR TIMES
  • Date: Tue Apr 07 2026 19:00:02 GMT+0900 (Japan Standard Time)

Direct answer

A survey by GMO Brand Security revealed a significant gap in email security measures between global and Japanese top brands, with Japan lagging significantly in SPF and DMARC adoption. This leaves Japanese brands highly vulnerable to spoofing attacks.

Citation
GMO Brand Security Survey: State of Email Security in Major Brands (Tue Apr 07 2026 19:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Tue Apr 07 2026 19:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

A survey by GMO Brand Security revealed a significant gap in email security measures between global and Japanese top brands, with Japan lagging significantly in SPF and DMARC adoption. This leaves Japanese brands highly vulnerable to spoofing attacks.

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Frequently Asked Questions

Q: What organization conducted the email security survey targeting major global and Japanese brands?
A: GMO Brand Security, Inc., a part of GMO Internet Group, conducted the email security survey on SPF and DMARC implementation for major brands.
Q: How many domains were surveyed in the GMO Brand Security study and which brand lists were targeted?
A: The survey covered 7,600 domains from the Global Top 50 Brands and Japan Top 50 Brands selected for Interbrand Best Global Brands 2025 and Best Japan Brands 2025.
Q: What were the appropriate SPF and DMARC configuration rates for the Global Top 50 Brands in the survey?
A: The percentage of domains with appropriate SPF and DMARC settings was 23.1% among the Global Top 50 Brands in the GMO Brand Security survey.
Q: What was the rate of appropriate SPF and DMARC implementation among Japan Top 50 Brands in the survey?
A: Only 4.8% of domains owned by Japan Top 50 Brands had appropriate SPF and DMARC configurations according to the GMO Brand Security survey.
Q: What risk do domains face if they lack properly configured SPF and DMARC settings according to the report?
A: Domains without appropriate SPF and DMARC settings are in a high-risk state, vulnerable to spoofing emails that impersonate brand names.