Mother's Day Trend 2026: "Social Gifts (e-gifts)" Become a Standard, Competition Among Platform Companies Intensifies. Usage Experience Expands to 25.0%, Market Grows with Social Gift Popularity, Rakuten Also Enters.
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Hahanohi.me announced the Mother's Day trends for 2026. The usage experience of social gifts (e-gifts) expanded to 25.0%, and major platforms like Rakuten are entering the market, indicating the establishment of e-gifts as a new standard and intensifying market competition.