Green Carbon Inc. (CEO: Jun Okita, hereinafter "Green Carbon"), which operates Japan's largest-scale nature-based carbon credit creation and sales business, participated in the "Saha Group Fair & Fest 2026" held at BITEC Bangna in Bangkok, Thailand, from June 25 to 28, 2026. The company conducted a sales demonstration utilizing rice produced by farmers participating in the AWD (Alternate Wetting and Drying) project in Phitsanulok Province, Thailand. (Hereinafter referred to as "this demonstration"). In this demonstration, with the cooperation of talent and creator Ryota Moisture, who was appointed as the Green Carbon Thailand Ambassador, product introductions, tastings, social media promotion, and sales were carried out for visitors. Approximately 1 ton of products prepared were completely sold out during the event. This initiative was not merely a sale of rice, but was conducted as a sales demonstration to verify the effectiveness of promoting environmentally friendly agriculture through AWD, improving farmer income, understanding consumer needs, exploring sales channels, and utilizing creators for information dissemination. Based on the insights gained from this demonstration, Green Carbon aims to build a new value chain that balances the enhancement of value for Thai rice with the improvement of farmer income. ○ For inquiries regarding this release and details, please click here https://green-carbon.co.jp/contact/ ○ Click here to download company profile of Green Carbon Inc. https://green-carbon.co.jp/download-form/ ○ Click here for the release regarding event participation https://prtimes.jp/main/html/rd/p/000000280.000117956.html ◆ Challenges Facing Thailand's Rice Industry Thailand is one of the world's leading rice exporters, but in recent years, price competition with India and Vietnam has intensified, creating a demand for new value beyond just price for Thai rice. Value addition that combines quality and aroma with health benefits, traceability, and enviro