What is The Breath Co.?

A non-alcohol mouthwash developed by a U.S. dentist, specializing in bad breath care. Available in over 50 countries.

What award did it win at LIPS Best Cosme 2026?

Ranked 2nd in the Oral Care & Breath Freshening category, based on real user reviews.

What are the key features of The Breath Co.?

Alcohol-free, gentle formula with long-lasting freshness and pH-balanced to protect tooth enamel.

Available at drugstores, variety stores, and online across Japan. 500mL for ¥1,760 (tax included).

Who developed The Breath Co.?

Developed in 1993 by Dr. Harold Katz, a U.S. dentist and bacteriologist, to help his daughter with chronic bad breath.

AI News NQ Analysis

The Breath Co., a Rapidly Growing Mouthwash Brand Worldwide, Wins LIPS Best Cosme 2026 First-Half Obsession Award

Key facts

The Breath Co., a Rapidly Growing Mouthwash Brand Worldwide, Wins LIPS Best Cosme 2026 First-Half Obsession Award
The Breath Co., a U.S.-developed, alcohol-free mouthwash brand, has been awarded 2nd place in the Oral Care & Breath Freshening category at the LIPS Best Cosme 2026 First-Half Obsession Awards. The brand is gaining popularity in Japan, especially among younger consumers, and has also ranked No.1 on @cosme.
Source: PR TIMES
Date: Wed Jun 17 2026 01:00:02 GMT+0900 (Japan Standard Time)

Direct answer

The Breath Co., a U.S.-developed, alcohol-free mouthwash brand, has been awarded 2nd place in the Oral Care & Breath Freshening category at the LIPS Best Cosme 2026 First-Half Obsession Awards. The brand is gaining popularity in Japan, especially among younger consumers, and has also ranked No.1 on @cosme.

Citation: The Breath Co., a Rapidly Growing Mouthwash Brand Worldwide, Wins LIPS Best Cosme 2026 First-Half Obsession Award (Wed Jun 17 2026 01:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 17 2026 01:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

The Breath Co., a U.S.-developed, alcohol-free mouthwash brand, has been awarded 2nd place in the Oral Care & Breath Freshening category at the LIPS Best Cosme 2026 First-Half Obsession Awards. The brand is gaining popularity in Japan, especially among younger consumers, and has also ranked No.1 on @cosme.

AI Analysis

Frequently Asked Questions

Q: What is The Breath Co.?: A: A non-alcohol mouthwash developed by a U.S. dentist, specializing in bad breath care. Available in over 50 countries.
Q: What award did it win at LIPS Best Cosme 2026?: A: Ranked 2nd in the Oral Care & Breath Freshening category, based on real user reviews.
Q: What are the key features of The Breath Co.?: A: Alcohol-free, gentle formula with long-lasting freshness and pH-balanced to protect tooth enamel.
Q: Where can I buy it?: A: Available at drugstores, variety stores, and online across Japan. 500mL for ¥1,760 (tax included).
Q: Who developed The Breath Co.?: A: Developed in 1993 by Dr. Harold Katz, a U.S. dentist and bacteriologist, to help his daughter with chronic bad breath.