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[Keio Shinjuku] Baumkuchen Specialty Store 'Nenrinya' Opens for a Limited Time. Summer-exclusive 'Pistachio' Debuts

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Nenrinya, a baumkuchen specialty store operated by Grapestone Co., Ltd., will have a pop-up at Keio Department Store Shinjuku from June 11 to June 30. The summer-exclusive 'Pistachio-scented Mount Baum' will debut, alongside a variety of products for gift-giving.

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Frequently Asked Questions

Q: Where and when will Nenrin-ya have a limited-time store?
A: Nenrin-ya will have a limited-time store at the Keio Department Store Shinjuku Branch MB Floor Confectionery Event Space from June 11, 2026 (Thursday) to June 30, 2026 (Tuesday).
Q: What is the new summer limited edition product?
A: The new summer limited edition product is the 'Pistachio Aroma Mount Baum.' It uses a paste made from roasted California pistachios, combined with a rich buttery dough for a luxurious taste.
Q: What is included in the 'Summer Mount Baum Assortment'?
A: The 'Summer Mount Baum Assortment' includes two items: the representative 'Mount Baum Firm Sprout' and the summer limited 'Pistachio Aroma Mount Baum'.
Q: What types of bite-sized baumkuchen are available?
A: There are four types of bite-sized baumkuchen: 'Mount Baum Firm Sprout,' 'Straight Baum Soft Sprout,' 'Pistachio Aroma Mount Baum,' and 'Mount Baum Matcha.'
Q: What are the characteristics of Nenrin-ya?
A: Nenrin-ya is a specialty baumkuchen store that was born in 2007. It is known for its unique texture and flavor, offering popular products like the 'Mount Baum Firm Sprout.'