▶ View media materials showing the inclusion rate, challenges, decision drivers, and behaviors of financial decision-makers in large enterprises → https://box.tokyo-grand.jp/p/grand/pgbqIX GRAND Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Jin Sakagami / Mitsubishi Jisho Group), operator of the office media platform 'GRAND,' today released a cross-tabulation report on decision-makers based on its internal survey, 'GRAND Viewer Profile Survey (n=1,036).' This report provides primary data for BtoB advertisers targeting back-office (administrative) departments—such as finance and accounting—on the proportion of GRAND viewers involved in purchasing decisions (target penetration rate). The core group of financial decision-makers (managers and above in planning, finance, or accounting roles at companies with 500+ employees) accounts for 5.6% of GRAND viewers—approximately 1 in 18. The combined total of key decision-makers across management, finance/planning, and sales (the 'Priority 3 Layers') reaches 10.8%—about 1 in 9 (both figures based on n=1,036). ■ Key Findings • Financial decision-makers (B: 500+ employees × Manager or above × Corporate Planning, Finance, or Accounting) = 5.6% (58 people / ~1 in 18) • Total decision-makers (Priority 3 Layers) = 10.8% (112 people / ~1 in 9) • Breakdown: Executive Management A 2.7% (28 people / ~1 in 37), Finance & Planning B 5.6% (58 people / ~1 in 18), Sales C 5.2% (54 people / ~1 in 19) ※ The total for the Priority 3 Layers adopts the official GRAND deck figure of 112 people / 10.8%. A simple sum of A+B+C yields 140 people / 13.5%; the difference of 28 people is attributed to overlap adjustment methodology (final confirmation pending before distribution). This report uses the source value (112 people / 10.8%) as the primary metric. ■ Background of the Survey In BtoB spatial media and DOOH (Digital Out-of-Home) advertising, proposals have traditionally focused on 'how many people are reached' (reach scale), while '