GRAND Viewers 6.3 Times More Likely to Earn Over 15M JPY, Proving Over 20x Lift in Awareness for High-Value Brands
NQ Score
80/100
N1 Content Completeness
5
AI Summary (NQ-processed)
GRAND Corporation, operator of the office building advertising medium 'GRAND', has released results from its viewer demographics survey and ad effectiveness studies. The survey revealed a high density of affluent and ultra-affluent individuals among its viewers, with those earning over 15 million JPY annually being 6.3 times more common than the general population, and those with over 100 million JPY in financial assets being 3.3 times more common. Furthermore, studies on six campaigns for high-value consumer products demonstrated strong advertising effectiveness, with an average exposed viewer awareness rate of about 69% and an awareness lift of over 20 times for new brands.