Nearly Daily Convenience Store Visitors Are 2.8x More Common — GRAND Audience Shows High Density of 'Convenience Store Regulars,' with 13 Food & Beverage Cases Proving ~80% Viewer Awareness and 85.7% Action Rate
AI Summary (NQ-processed)
GRAND Co., Ltd. announced that its audience for the office building media 'GRAND' includes 2.8 times more people who visit convenience stores nearly every day compared to the general public. In 13 food and beverage case studies, viewer awareness averaged 78.3% and action activation reached 85.7%, demonstrating high advertising effectiveness.
AI Analysis
Frequently Asked Questions
Q: Who are GRAND's audience?
A: Mainly office workers, with 2.8x more daily convenience store visitors than average. High in health awareness and drinking habits, matching key buyer profiles.
Q: How is ad effectiveness measured?
A: Brand lift studies across 13 food and beverage campaigns, comparing awareness and action rates between exposed and unexposed groups.
Q: Why are elevator ads effective?
A: 38.9% actively view ads while waiting, right before shopping decisions during lunch or commute times.