What is the generative AI usage rate among the GRAND audience?

16.0% use generative AI for corporate information gathering, which is 6.6 times the general public's 2.4%.

How does the GRAND audience's willingness to adopt new AI compare to the general public?

25.6% are motivated to solve new challenges, which is 4.8 times the general public's 5.3%.

What were the results of the brand lift survey for generative AI cases?

The average awareness rate among the GRAND audience was about 70%, more than 6 times higher than the non-audience group's ~10%.

AI News NQ Analysis

Corporate Use of Generative AI is 6.6 Times Higher Among GRAND Audience: 'Decision-Makers with High AI Affinity', Brand Lift for Gen AI Cases Averages ~70%

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Key facts

Corporate Use of Generative AI is 6.6 Times Higher Among GRAND Audience: 'Decision-Makers with High AI Affinity', Brand Lift for Gen AI Cases Averages ~70%
GRAND Inc. has published survey results showing that its office building advertising media 'GRAND' reaches a high density of decision-makers with a strong affinity for generative AI. The usage rate of generative AI as a corporate information source among the GRAND audience is 6.6 times higher than the general public, and their willingness to adopt new AI is 4.8 times higher. Additionally, a brand lift survey for generative AI cases demonstrated that the average awareness rate among the GRAND audience reaches approximately 70%.
Source: PR TIMES
Date: Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)

Direct answer

GRAND Inc. has published survey results showing that its office building advertising media 'GRAND' reaches a high density of decision-makers with a strong affinity for generative AI. The usage rate of generative AI as a corporate information source among the GRAND audience is 6.6 times higher than the general public, and their willingness to adopt new AI is 4.8 times higher. Additionally, a brand lift survey for generative AI cases demonstrated that the average awareness rate among the GRAND audience reaches approximately 70%.

Citation: Corporate Use of Generative AI is 6.6 Times Higher Among GRAND Audience: 'Decision-Makers with High AI Affinity', Brand Lift for Gen AI Cases Averages ~70% (Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 10:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

GRAND Inc. has published survey results showing that its office building advertising media 'GRAND' reaches a high density of decision-makers with a strong affinity for generative AI. The usage rate of generative AI as a corporate information source among the GRAND audience is 6.6 times higher than the general public, and their willingness to adopt new AI is 4.8 times higher. Additionally, a brand lift survey for generative AI cases demonstrated that the average awareness rate among the GRAND audience reaches approximately 70%.

AI Analysis

Frequently Asked Questions

Q: What is the generative AI usage rate among the GRAND audience?: A: 16.0% use generative AI for corporate information gathering, which is 6.6 times the general public's 2.4%.
Q: How does the GRAND audience's willingness to adopt new AI compare to the general public?: A: 25.6% are motivated to solve new challenges, which is 4.8 times the general public's 5.3%.
Q: What were the results of the brand lift survey for generative AI cases?: A: The average awareness rate among the GRAND audience was about 70%, more than 6 times higher than the non-audience group's ~10%.