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Syoss Color Shampoo, which dyes gray hair every time you shampoo, is newly launched

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AI Summary (NQ-processed)

Henkel Consumer Brands is launching "Syoss Color Shampoo" on April 13, 2026, as a new, easy-to-use gray hair care option that integrates seamlessly into daily shampooing routines. Building on the success of its popular Color Treatment, this new shampoo offers a convenient way to naturally blend gray hair with each wash, featuring a rich color formula and nourishing ingredients for a salon-like finish. The launch addresses the growing consumer demand for convenient at-home hair coloring and the increasing trend of using color shampoos and treatments in combination.

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Frequently Asked Questions

Q: What company is launching the Syoss Color Shampoo and who is its representative in Tokyo?
A: Henckel Consumer Brands, located in Shinagawa-ku, Tokyo, is launching Syoss Color Shampoo, with Laurent Martin serving as the company's representative.
Q: When is the Syoss Color Shampoo scheduled to be released and how many colors will be available?
A: The Syoss Color Shampoo is scheduled for release on Monday, April 13, 2026, and will be available in three colors: Natural Brown, Dark Brown, and Ash Black.
Q: What product line previously held the number one sales position for four consecutive years in the color treatment market?
A: The Syoss Color Treatment held the number one sales position for four consecutive years from January 2022 to December 2025 in the color treatment market based on store sales data.
Q: What consumer demand prompted the development of Syoss Color Shampoo according to the article?
A: The development of Syoss Color Shampoo was prompted by consumer demand for easier gray hair care that fits into busy lifestyles and emphasizes time-performance, or 'time per activity' efficiency.
Q: What is the capacity and price model of the newly launched Syoss Color Shampoo products?
A: The Syoss Color Shampoo has a capacity of 285mL per bottle, and the pricing follows an open price model, meaning retailers set their own prices.