Goodpatch Inc. (headquartered in Shibuya, Tokyo; President and CEO: Naofumi Tsuchiya; securities code: 7351) has launched “Product Growth Orchestration,” a hands-on solution in which a team of specialists centered on PdMs (product managers) designs the growth of businesses and products. The solution leverages Goodpatch’s strengths in customer understanding through both qualitative and quantitative approaches, as well as experience design through UI/UX design, to bridge the gap between strategy and frontline execution. It turns product management, which can easily become dependent on individuals, into an organizational mechanism, providing end-to-end support from business-market fit and ROI maximization to the establishment of a self-sustaining organization. As many companies accelerate digital transformation and AI adoption, the role of PdMs, who can determine the success or failure of products, is becoming increasingly important. At the same time, PdM remains a relatively new function in Japan, making talent acquisition a major challenge. According to a survey by Japan’s Information-technology Promotion Agency (IPA), about 80% of companies reported a shortage of “business architect” talent, including PdMs, and the sense of shortage has intensified compared with the agency’s 2023 survey. Even when companies are able to place PdMs internally, many organizations have not accumulated systematic product management knowledge or operational know-how. As a result, they struggle to answer questions such as what should be built, how it should be built, and how PdMs should be trained and organized, leading to repeated trial and error and dependence on individuals. In large companies with unique business practices and existing management structures, gaps can also emerge between business strategy and development execution, causing products and services to drift away from market needs. Product Growth Orchestration brings Goodpatch PdMs into projects as orchestrators, optimally c