What is the purpose of this survey?

To understand consumption trends of extremely spicy food as part of food-related surveys aligned with societal trends.

Where can I see the detailed results?

You can check the URL in the press release (https://pro.gnavi.co.jp/magazine/t_res/cat_2/a_4523/).

What changed compared to last year's survey?

The most significant change is that the desired spiciness level for summer rose from '7' last year to '8' this year.

AI News NQ Analysis

[Gurunavi Research Department] Survey on "Extremely Spicy Food" 2026

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Key facts

[Gurunavi Research Department] Survey on "Extremely Spicy Food" 2026
Gurunavi Research Department announced the results of a survey on "extremely spicy food." 43% of respondents said they like extremely spicy food, with younger generations and women driving the trend. The desired spiciness level for summer increased from "7" last year to "8" this year, indicating a growing demand for stronger stimulation.
Source: PR TIMES
Date: Wed Jun 10 2026 22:30:02 GMT+0900 (Japan Standard Time)

Direct answer

Gurunavi Research Department announced the results of a survey on "extremely spicy food." 43% of respondents said they like extremely spicy food, with younger generations and women driving the trend. The desired spiciness level for summer increased from "7" last year to "8" this year, indicating a growing demand for stronger stimulation.

Citation: [Gurunavi Research Department] Survey on "Extremely Spicy Food" 2026 (Wed Jun 10 2026 22:30:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 22:30:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Gurunavi Research Department announced the results of a survey on "extremely spicy food." 43% of respondents said they like extremely spicy food, with younger generations and women driving the trend. The desired spiciness level for summer increased from "7" last year to "8" this year, indicating a growing demand for stronger stimulation.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this survey?: A: To understand consumption trends of extremely spicy food as part of food-related surveys aligned with societal trends.
Q: Where can I see the detailed results?: A: You can check the URL in the press release (https://pro.gnavi.co.jp/magazine/t_res/cat_2/a_4523/).
Q: What changed compared to last year's survey?: A: The most significant change is that the desired spiciness level for summer rose from '7' last year to '8' this year.