[Tatakidai-kun Function Expansion] Glocal MA Inc.
NQ Score
77/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Glocal MA Inc. expanded its 'Tatakidai-kun' service to include AI-driven MA scenario design. A trial at SBI Shinsei Bank showed rapid deployment and high email open rates.
AI Analysis
Frequently Asked Questions
- Q: What is the new feature of 'Tataki-dai-kun'?
- A: The 'Scenario Design' function has been added, which supports the entire process from design to content creation.
- Q: What are the implementation results and their outcomes?
- A: It was trial-implemented at SBI Shinsei Bank, where scenario design was completed in about 3 business days, and 24 emails were created in 5 business days, achieving a maximum open rate of 75.7%.
- Q: Why is design important in MA initiatives?
- A: In MA initiatives, the upstream process of scenario design directly impacts the outcome. However, in practice, design takes time and is often separated from the content creation process.