G LION GROUP (GLION GROUP, Location: Kobe City, Hyogo Prefecture, Representative: Hidetake Kikuchi) has announced its new brand strategy. Concurrently, a new CI and new brand site have been released. About the New Brand Strategy Since its founding in 1986, GLION GROUP has grown with the mission of delivering inspiration to customers, centered on its authorized dealer business for imported and domestic cars, including BMW, spanning 34 brands. This year, as the group marks its 40th anniversary, GLION GROUP is moving to a new corporate stage. Building on the "service quality that delivers joy and inspiration to customers" honed through its automotive and various service businesses, the group will redefine all its businesses as "customer experiences" and declare its evolution into a "company that designs rich experiences." Six Experience Domains "Our Experience" Under the new brand strategy, GLION GROUP's consumer-facing brands and businesses will be reorganized and defined into six experience domains from the perspective of "rich experiences delivered to customers." Our Experience 1. MOBILITY BRAND & SERVICE (Mobility brands and service businesses, etc.) 2. HOTEL & RESTAURANT (Hotel and restaurant businesses, etc.) 3. BRIDAL & JEWELRY (Bridal-related businesses and jewelry, etc.) 4. ART & CULTURE (Traditional crafts and cultural businesses, etc.) 5. LIFESTYLE (Manufacturing and sales of food, alcoholic beverages, daily necessities, etc.) 6. JOURNEY EXPERIENCE (Travel experience businesses using yachts, marinas, and hire cars, etc.) About the New CI In conjunction with the formulation of this brand strategy, the logo used for 13 years has been updated and rebuilt as a new CI. The new CI is designed with the concept of "fusing the values of tradition inherited by the group with modern values looking towards a new world, to deliver sophisticated and rich experiences." While inheriting the DNA of history and trust held by the previous logo, it visually embodies the group's