What is the purpose of this business alliance?

The purpose is to strengthen the marketing DX support system by combining video customer service technology with the monetization of influencer videos through secondary use. This will enable us to offer performance improvement solutions for EC and websites, aiming to maximize Customer Lifetime Value (LTV).

What are the specific details of the solution offered?

It combines PLAN-B's "Influencer Growth® Model" with Glad Cube's "SiTest Engage" video customer service technology. The aim is to connect customer acquisition on social media to the purchase experience on websites, and to improve CVR and sales through secondary use of video content (free, *conditions apply) and no-code video customer service implementation.

Is the secondary use of influencer videos free?

Yes, depending on the conditions, secondary use is possible free of charge. This allows for the utilization of effective video content on your own website while suppressing the typically high costs of featuring talent videos.

What specifically is "video customer service"?

It is a function that implements videos on a website as pop-ups or picture-in-picture (follow playback at the screen edge) using no-code. This allows visitors to check product appeal via video while viewing product pages, thereby increasing purchase intent.

What are the future prospects of this alliance?

Initially, we will focus on providing implementation support and accumulating success stories by leveraging both companies' customer bases. In the future, we aim to establish video asset utilization as a new standard in marketing DX, and to achieve sustainable corporate value improvement and market share expansion.

AI News NQ Analysis

[Glad Cube] Announces Strategic Business Alliance with PLAN-B ~ Strengthening Marketing DX Support System by Integrating Video Customer Service Technology and Content Monetization ~

NQ Score 84/100

N1 Content Completeness 90

AI Summary (NQ-processed)

Glad Cube and PLAN-B form a business alliance to launch DX support that combines video customer service and influencer marketing.

AI Analysis

What It Means

SNSの集客力とサイト内のコンバージョン技術を直結させ、マーケティングの分断を解消する試み。

Industry Implication

動画コンテンツの二次利用が標準化し、サイト内UXにおける動画活用が競争優位性の源泉となる。

Competitive Landscape

広告運用代行とサイト改善ツールが融合することで、総合的なマーケティング支援企業との競合が激化する。

Market Signal

「点」の集客から「線」の体験設計へ、マーケティングDXの高度化が進んでいる。

Prediction

同様の「SNS×サイト内UX」を統合するアライアンスが他社間でも加速し、動画接客ツールの導入がECサイトで急増する。

Frequently Asked Questions

Q: What is the purpose of this business alliance?: A: The purpose is to strengthen the marketing DX support system by combining video customer service technology with the monetization of influencer videos through secondary use. This will enable us to offer performance improvement solutions for EC and websites, aiming to maximize Customer Lifetime Value (LTV).
Q: What are the specific details of the solution offered?: A: It combines PLAN-B's "Influencer Growth® Model" with Glad Cube's "SiTest Engage" video customer service technology. The aim is to connect customer acquisition on social media to the purchase experience on websites, and to improve CVR and sales through secondary use of video content (free, *conditions apply) and no-code video customer service implementation.
Q: Is the secondary use of influencer videos free?: A: Yes, depending on the conditions, secondary use is possible free of charge. This allows for the utilization of effective video content on your own website while suppressing the typically high costs of featuring talent videos.
Q: What specifically is "video customer service"?: A: It is a function that implements videos on a website as pop-ups or picture-in-picture (follow playback at the screen edge) using no-code. This allows visitors to check product appeal via video while viewing product pages, thereby increasing purchase intent.
Q: What are the future prospects of this alliance?: A: Initially, we will focus on providing implementation support and accumulating success stories by leveraging both companies' customer bases. In the future, we aim to establish video asset utilization as a new standard in marketing DX, and to achieve sustainable corporate value improvement and market share expansion.