When and where will 'hiyashime' be provided at Mt. FUJI 100?

From April 24 to 26, 2026, at the Shimada Shoji Co., Ltd. booth in the EXPO venue of Fuji North Park.

Why was 'hiyashime' chosen as a runner's supplement?

It is made from simple ingredients like malt syrup and ginger, can be consumed without burdening the stomach even when runners lose their appetite in extreme conditions, and has a warming effect on the body.

Is there a cost for the provision at the booth?

A concentrated type single-serving pack is provided through a donation system for 100 yen, and the proceeds are donated to the Nature Conservation Society of Japan (NACS-J).

AI News NQ Analysis

[Surugaya Gion Shimosato] Bringing Kyoto Gion's Traditional Beverage 'Hiyashiame' to the Foot of Mt. Fuji. A Cup Passed Down Since the Edo Period to Power Runners Challenging Their Limits. -Served at the Shimada Shoji Co., Ltd. Booth- (Mt.FUJI 100)

NQ Score 83/100

N1 Content Completeness 9

Key facts

[Surugaya Gion Shimosato] Bringing Kyoto Gion's Traditional Beverage 'Hiyashiame' to the Foot of Mt. Fuji. A Cup Passed Down Since the Edo Period to Power Runners Challenging Their Limits. -Served at the Shimada Shoji Co., Ltd. Booth- (Mt.FUJI 100)
Kyoto sweets maker 'Surugaya Gion Shimosato' is sponsoring the Mt.FUJI 100 trail race with 500 packs of traditional 'Hiyashiame'. It offers stomach-friendly energy for extreme runners.
Source: PR TIMES
Date: Tue Apr 14 2026 19:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Kyoto sweets maker 'Surugaya Gion Shimosato' is sponsoring the Mt.FUJI 100 trail race with 500 packs of traditional 'Hiyashiame'. It offers stomach-friendly energy for extreme runners.

Citation: [Surugaya Gion Shimosato] Bringing Kyoto Gion's Traditional Beverage 'Hiyashiame' to the Foot of Mt. Fuji. A Cup Passed Down Since the Edo Period to Power Runners Challenging Their Limits. -Served at the Shimada Shoji Co., Ltd. Booth- (Mt.FUJI 100) (Tue Apr 14 2026 19:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Apr 14 2026 19:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Kyoto sweets maker 'Surugaya Gion Shimosato' is sponsoring the Mt.FUJI 100 trail race with 500 packs of traditional 'Hiyashiame'. It offers stomach-friendly energy for extreme runners.

AI Analysis

Frequently Asked Questions

Q: When and where will 'hiyashime' be provided at Mt. FUJI 100?: A: From April 24 to 26, 2026, at the Shimada Shoji Co., Ltd. booth in the EXPO venue of Fuji North Park.
Q: Why was 'hiyashime' chosen as a runner's supplement?: A: It is made from simple ingredients like malt syrup and ginger, can be consumed without burdening the stomach even when runners lose their appetite in extreme conditions, and has a warming effect on the body.
Q: Is there a cost for the provision at the booth?: A: A concentrated type single-serving pack is provided through a donation system for 100 yen, and the proceeds are donated to the Nature Conservation Society of Japan (NACS-J).