Ginza Stefany Cosmetics Co., Ltd. (Head Office: Minato-ku, Tokyo), the sole authorized distributor of the British oral care brand EUTHYMOL in Japan, will hold a pop-up store titled “THE PURPLE GLOW MAISON” from Saturday, May 16 to Monday, June 8, 2026, at COVER on the second floor of Tokyu Plaza Harajuku “Harakado” in Harajuku. The pop-up will also mark the launch of the new “White Red Rose” series and 38g mini-size versions of various toothpastes. Images are for illustrative purposes. Founded in 1898, EUTHYMOL is a long-established oral care brand that has been loved in the UK for many years. It is known for its vintage-style classic packaging, distinctive refreshing flavors, and colorful toothpaste pastes, which have also attracted attention on social media. At the pop-up store, visitors will find popular products such as toothpastes and toothbrushes from the standard series, as well as toothpaste from the new rose-scented “White Red Rose” series and limited sets available in advance at this pop-up. A first-come, first-served gift campaign will also be held on the opening day. The store space features arches and facades inspired by European maisons, with a purple color scheme symbolizing the “White Purple” series. It presents EUTHYMOL’s distinctive blend of classic and pop elements. The space will include a giant toothpaste tube object and photo sets recreating colorful facades. At photo spots inspired by each series, visitors can take photos of their smiles through mirrors together with EUTHYMOL toothpastes and toothbrushes while immersing themselves in the brand’s world. Pop-Up Store Overview: Period: Saturday, May 16 to Monday, June 8, 2026 Hours: 11:00 to 21:00 (food and beverage stores operate from 11:00 to 23:00; some stores may differ). The store will close at 18:00 only on Monday, June 8. Venue: COVER, 2F, Tokyu Plaza Harajuku “Harakado” Address: Tokyu Plaza Harajuku “Harakado,” Harajuku Square, 6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001 Access: 1-minute