[Tourism DX] Filling the 'Intuition Gap' with KDDI Location Analyzer

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Giken Shoji International has released a case study of AAP Co., Ltd., which utilizes the human flow analysis tool 'KDDI Location Analyzer (KLA)'. AAP uses KLA to plan data-driven tourism measures for local governments, achieving results in Kanagawa Prefecture's tourism promotion and stamp rally planning.

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Giken Shoji International has released a case study of AAP Co., Ltd., which utilizes the human flow analysis tool 'KDDI Location Analyzer (KLA)'. AAP uses KLA to plan data-driven tourism measures for local governments, achieving results in Kanagawa Prefecture's tourism promotion and stamp rally planning.

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Source: https://prtimes.jp/main/html/rd/p/000000067.000098428.html | Date: Date unavailable

Giken Shoji International Co., Ltd. (Nagoya Head Office: Nagoya City, Aichi Prefecture; Tokyo Head Office: Shinjuku-ku, Tokyo; Representative Director: Tomomi Kojima; hereinafter, 'the Company'), a leading domestic company in area marketing GIS (Geographic Information System), has released a case study of AAP Co., Ltd. (hereinafter, 'AAP'), which utilizes the human flow analysis tool 'KDDI Location Analyzer (hereinafter, KLA)' to support local governments nationwide in planning quantitative tourism measures without relying on 'intuition.' AAP, headquartered in Shizuoka Prefecture, handles tourism consulting for local governments and promotions for private companies nationwide. The company is promoting data utilization as a 'DX support agency' that quantitatively supports clients using digital technology and human flow data, going beyond the traditional framework of advertising production. KDDI Location Analyzer Tourism Analysis Image Click here for the full case study interview. Background of Introduction: Bridging the 'Intuition Gap' in Nationwide Projects with Digital Solutions For AAP, which provides support to local governments nationwide, a major challenge was how to fill the 'intuition gap' that arises when working in new areas for the first time. Especially in new projects without reservation data and in local government projects, they sought objective evidence to accurately grasp visitor attributes and origins. Therefore, they introduced KDDI Location Analyzer with the aim of building an analysis environment that enables them to plan measures with certainty based on data, rather than relying on the intuition and experience of their staff. [Featured Case 1] Kanagawa Prefecture Tourism Promotion: Identifying 'Approximately 80%' of Visitors and Optimizing Advertising Investment KLA was utilized in Kanagawa Prefectural Government's tourism promotion to optimize distribution strategies to maximize the use of existing tourism video content. Target Selection Based

[Tourism DX] Filling the 'Intuition Gap' with KDDI Location Analyzer

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