What if improvements you've put off because they seemed too time-consuming could actually be completed in just a few minutes? In reality, there's a case where CVR improved by +50% with just one change. There's also a case where changing a single link increased monthly applications from 94 to 160. None of these required large-scale development or additional budget. In this webinar, Ishikawa, a web marketer and senior web analyst, will explain "what was changed, why, and how" based on heatmap and GA4 data, at a level you can try on your own website starting tomorrow. Participation is free and it's a 30-minute online event. Please feel free to join us. Recommended for: Those who want to improve inquiries and CVR from their website. Those who have improvement measures but are unable to proceed due to internal resource or budget constraints. Those who want to know how to analyze and improve using heatmaps and GA4. Those who want to try what can be done with their current site before a major renewal. Event Outline Date and Time: July 21, 2026 (Tue) 12:00 PM - 12:30 PM Venue: Online (Zoom Webinar) Participation Fee: Free (advance registration required) Registration: Here (will redirect to Zoom registration form) Agenda Overview of Case Studies Challenge 1: Inquiries not increasing -> Improvement measures that achieved +50% CVR Challenge 2: Document downloads not increasing -> Improvement measures that increased document downloads by +9 Challenge 3: Want to further increase consultation conversion rate -> Improvement measures that increased monthly applications from 94 to 160 Review and Learnings / Information from GIG Q&A Speakers Shohki Ishikawa (Speaker) Marketing Division, GIG Inc. Graduated from Ritsumeikan University, College of Policy Science. Senior Web Analyst. Broadly involved in editorial work for GIG's media "Conmark," SEO article production, access analysis, and lectures on web marketing. Kazuyoshi Uchida (Facilitator) CMO, GIG Inc. Graduated from Waseda Univer