giftee, Inc. (Headquarters: Shinagawa-ku, Tokyo / Representative Director: Daiki Shinozuka, hereinafter referred to as giftee) has embarked on a new start as an operating company under giftee Group, Inc. on July 1, 2026 (Wed.). With this change, we are pleased to announce the appointment of Daiki Shinozuka as Representative Director. Concurrently, we have formulated a new mission that articulates the raison d'être of giftee as an operating company and have renewed our website. ■ Appointment of New Representative Director On July 1, 2026 (Wed.), Daiki Shinozuka was appointed as the Representative Director of giftee. Shinozuka joined giftee in 2017 as part of the first cohort of new graduates and has led the launch of key products such as "giftee Box®" and "eraberuPay®" for "giftee for Business." Since 2023, he has served as the General Manager of the "giftee for Business" division, driving its growth. Under the new leadership, giftee aims for further business development. ■ Formulation of giftee's New Mission and Statement With the transition to a holding company structure, we have re-articulated the raison d'être of giftee, Inc. and formulated a new mission and statement. 【Mission】 Starting with gifts, Create a society with warmth. 【Statement】 Giving, receiving, and returning gifts. This practice, believed to have originated millions of years ago, is said to be one of the oldest and most essential communication tools for humans as social beings. Gifts carry intentions and emotions. They embody the fundamental desire to connect with others and build better relationships. Through our business, starting with gifts, we connect people to people and people to society. We infuse warmth into each relationship and spread that warmth throughout society. ■ Executive Team (As of July 1, 2026 (Wed.)) Representative Director: Daiki Shinozuka (Newly Appointed) Director: Yoshikazu Fujita Director (Non-Executive): Makoto Nakajima / Auditor (Part-time): Daizo Komiki ■ Biography and C