What does AI Zero Recommendation Hotel refer to?

It refers to accommodation facilities that were never recommended by any of the three generative AI services: ChatGPT, Perplexity, and Google AI Mode. In this survey, 13 facilities, or 20.3% of the total, fell into this category.

Which cities were included in the survey?

The survey covered eight major cities in Japan: Tokyo, Yokohama, Nagoya, Osaka, Kyoto, Sapporo, Sendai, and Fukuoka.

What were the trends in zero-recommendation facilities across platforms?

Google AI Mode had the highest zero-recommendation rate at 46.9%, followed by ChatGPT (40.6%) and Perplexity (35.9%).

Is there a correlation between AI recommendations and brand power?

The survey found that even well-known luxury hotels had very low recommendation rates from AI, indicating that traditional brand recognition does not necessarily align with AI recommendation frequency.

Why is AI recommendation optimization a critical business issue?

As generative AI becomes a starting point for accommodation consideration, not being recommended by AI can mean losing a source of customer acquisition. To reduce dependency on OTAs and achieve a high-profit structure through direct customer acquisition, it is essential to optimize for AI search (GEO).

AI News NQ Analysis

20.3% of Hotels Receive Zero AI Recommendations; Only 17.2% Are 'Consistently Recommended'

NQ Score 85/100

N1 Content Completeness 9

Key facts

20.3% of Hotels Receive Zero AI Recommendations; Only 17.2% Are 'Consistently Recommended'
Terrace Roots conducted a survey on AI hotel recommendations across 64 properties in 8 major Japanese cities. With 20.3% receiving zero recommendations, the study highlights that 'AI optimization' is crucial for hotels seeking to reduce OTA dependency.
Source: PR TIMES
Date: Tue Jun 02 2026 19:30:01 GMT+0900 (Japan Standard Time)

Direct answer

Terrace Roots conducted a survey on AI hotel recommendations across 64 properties in 8 major Japanese cities. With 20.3% receiving zero recommendations, the study highlights that 'AI optimization' is crucial for hotels seeking to reduce OTA dependency.

Citation: 20.3% of Hotels Receive Zero AI Recommendations; Only 17.2% Are 'Consistently Recommended' (Tue Jun 02 2026 19:30:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Jun 02 2026 19:30:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Terrace Roots conducted a survey on AI hotel recommendations across 64 properties in 8 major Japanese cities. With 20.3% receiving zero recommendations, the study highlights that 'AI optimization' is crucial for hotels seeking to reduce OTA dependency.

AI Analysis

Frequently Asked Questions

Q: What does AI Zero Recommendation Hotel refer to?: A: It refers to accommodation facilities that were never recommended by any of the three generative AI services: ChatGPT, Perplexity, and Google AI Mode. In this survey, 13 facilities, or 20.3% of the total, fell into this category.
Q: Which cities were included in the survey?: A: The survey covered eight major cities in Japan: Tokyo, Yokohama, Nagoya, Osaka, Kyoto, Sapporo, Sendai, and Fukuoka.
Q: What were the trends in zero-recommendation facilities across platforms?: A: Google AI Mode had the highest zero-recommendation rate at 46.9%, followed by ChatGPT (40.6%) and Perplexity (35.9%).
Q: Is there a correlation between AI recommendations and brand power?: A: The survey found that even well-known luxury hotels had very low recommendation rates from AI, indicating that traditional brand recognition does not necessarily align with AI recommendation frequency.
Q: Why is AI recommendation optimization a critical business issue?: A: As generative AI becomes a starting point for accommodation consideration, not being recommended by AI can mean losing a source of customer acquisition. To reduce dependency on OTAs and achieve a high-profit structure through direct customer acquisition, it is essential to optimize for AI search (GEO).