[GENOVA] Announcement Regarding Business Alliance with Karadanote Inc.

Q: What are the key facts in this article?

GENOVA and Karadanote Inc. have formed a business alliance to build a patient acquisition platform utilizing Karadanote's apps. By integrating with GENOVA's medical information content, they aim to provide information tailored to users' life events and create new touchpoints with medical institutions.

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GENOVA and Karadanote Inc. have formed a business alliance to build a patient acquisition platform utilizing Karadanote's apps. By integrating with GENOVA's medical information content, they aim to provide information tailored to users' life events and create new touchpoints with medical institutions.

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Source: https://prtimes.jp/main/html/rd/p/000000128.000016520.html | Date: Date unavailable

GENOVA Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Tomoki Hirase; hereinafter: GENOVA) and Karadanote Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Tatsuya Sato; hereinafter: Karadanote) are pleased to announce a business alliance aimed at building a patient acquisition platform utilizing Karadanote's pregnancy and childcare support and healthcare apps, and jointly developing content collaboration for patient retention. As the first phase of this alliance, GENOVA's "Medical Dock" medical information content will be linked with Karadanote's pregnancy, childcare, and healthcare apps. This will initiate the provision of information related to users' life events and health conditions, as well as the creation of new touchpoints with medical institutions. ■ Background and Purpose of the Business Alliance With the rapid spread of generative AI, a decline in the effectiveness of traditional SEO-driven digital marketing is anticipated. In this changing environment, building a new patient acquisition model that maintains continuous contact with users has become a crucial challenge for medical institutions. Karadanote operates a family data platform that accumulates life event data, based on its series of apps supporting pregnancy, childbirth, and childcare, as well as healthcare apps such as the blood pressure management app "Blood Pressure Note." Users of these apps continuously engage with them in connection with their daily habits, forming highly engaged customer touchpoints that differ from transient traffic via search engines. GENOVA operates "Medical Dock," a leading medical information media in Japan with approximately 18 million PVs per month*1, centered on medically supervised content. Furthermore, with a client base of approximately 16,000 medical institutions*2 and a proven track record of implementation in clinics nationwide, GENOVA has established a strong position in supporting digital marketing for medical inst

[GENOVA] Announcement Regarding Business Alliance with Karadanote Inc.

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