The Government DX Promotion Council (GDX), a general incorporated association, announces that WILLs Inc. (WILLs), which operates a hometown tax donation service using shareholder benefit points, has joined the organization. In August 2025, WILLs added a hometown tax donation function to its Premium Yutai Club, which has more than 650,000 registered shareholders. Through an industry-first mechanism, shareholder benefit points can be exchanged for the company’s proprietary currency, WILLsCoi, and then used directly for donations, creating a new donation channel. About WILLs WILLs provides shareholder and investor services for listed companies. It works with more than 700 listed companies, and its flagship service, Premium Yutai Club, has been adopted by over 100 companies. As the expansion of Japan’s new NISA program has pushed the number of individual shareholders to a record high, WILLs has established a unique position as a closed platform connecting shareholders and companies. Initiatives in the Hometown Tax Donation Market In August 2025, WILLs added a hometown tax donation function to Premium Yutai Club. WILLs’ hometown tax donation service follows a simple flow: shareholder benefit points granted by companies are exchanged for WILLsCoi, then donated through the hometown tax system. A key feature is that users can combine benefit points from multiple companies. Portal members currently hold coins worth approximately 900 million yen in total, representing potential funding that can be used directly for donations. In addition, about 88% of users are individual shareholders, more than 82% of donations are made through WILLsCoi, and about 22% of members have household incomes of 10 million yen or more. This makes the service a new donation channel that can directly reach affluent investors, a segment that conventional hometown tax portals often struggle to access. Following regulatory changes in October 2025 that banned point rewards on hometown tax portal sites, di