Ichikakuya and Aburasoba Sohonten to Launch 'Dual-Wield Infinite Rice Fair' from May 18, Offering Free All-You-Can-Eat Rice with Noodle Orders
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Garden Co., Ltd. will hold the 'Dual-Wield Infinite Rice Fair' at its participating 'Ichikakuya' and 'Aburasoba Sohonten' restaurants from May 18 to May 31, 2026. During this period, customers who order any noodle dish will be entitled to free all-you-can-eat rice. The campaign aims to promote popular ways of dining, such as 'Iekei-meshi' (pairing rich Iekei ramen with rice) and 'oi-meshi' (adding extra rice to abura soba), thereby enhancing customer satisfaction and driving traffic.