A tool to visualize how your company brand is referenced in responses from AI platforms like ChatGPT.

Why is AI search optimization (GEO) necessary?

According to surveys, over 80% of consumers change their purchasing behavior based on AI responses, so being correctly referenced in AI is directly linked to a company's competitiveness.

What can you experience at the exhibition?

You can experience live demos that allow you to check your brand's AI reference status in real-time, and individual consultations on optimizing AI responses.

AI News NQ Analysis

Over 80% of Consumers Change Purchasing Behavior Based on AI Answers: AthenaHQ Visualizes AI Referrers Untrackable by GA4, Exhibiting at Marketing Week Spring 2026

NQ Score 84/100

N1 Content Completeness 8

AI Summary (NQ-processed)

Gaprise Inc. will exhibit its generative AI answer optimization tool 'AthenaHQ' at Marketing Week Spring 2026. The tool addresses the blind spot of GA4 by visualizing which AI answers referenced a company's brand.

AI Analysis

Frequently Asked Questions

Q: What is AthenaHQ?: A: A tool to visualize how your company brand is referenced in responses from AI platforms like ChatGPT.
Q: Why is AI search optimization (GEO) necessary?: A: According to surveys, over 80% of consumers change their purchasing behavior based on AI responses, so being correctly referenced in AI is directly linked to a company's competitiveness.
Q: What can you experience at the exhibition?: A: You can experience live demos that allow you to check your brand's AI reference status in real-time, and individual consultations on optimizing AI responses.