■ Collaboration Expressing the Worldview of Heisei Retro, Captivating All Generations Fujiya, which operates confectionery stores nationwide, will collaborate with the popular goods brand "SWIMMER". "SWIMMER" was a popular goods brand for about 30 years from 1987, and even after its revival, it continues to captivate fans of all ages with designs featuring motifs like animals and sweets. Fujiya Confectionery stores will release sweets and merchandise that express the long-loved, Heisei retro cuteness of "SWIMMER". Please pay attention to this retro-cute collaboration. ■ Retro-Cute Sweets and Goods with After-Use Potential Appear ◆ SWIMMER x PEKO Collaboration Fluffy Hotcakes "SWIMMER x PEKO Collaboration Fluffy Hotcakes" This product features a fluffy cake filled with a light, salted butter-flavored custard cream, also applied to the top. The caramel sauce and chocolate sauce drizzled on top create the image of retro hotcakes. It is finished with a collaboration paper plate for a cute presentation. "SWIMMER x PEKO Collaboration Fluffy Hotcakes" 540 yen (tax included) Release Date: July 10, 2026 (Fri) ◆ SWIMMER x PEKO Collaboration Coffee Jelly "SWIMMER x PEKO Collaboration Coffee Jelly" A retro sweet appears, allowing you to enjoy pannacotta and coffee jelly, representative of Heisei sweets, at the same time. Coffee jelly is layered on top of pannacotta, finished with vanilla mousse and chocolate cream, and decorated with chocolate sauce, served with a collaboration paper plate. The slightly bitter coffee jelly and sweet pannacotta are a perfect match. "SWIMMER x PEKO Collaboration Coffee Jelly" 583 yen (tax included) Release Date: July 10, 2026 (Fri) Image of Paper Plate Included with "SWIMMER x PEKO Collaboration Fluffy Hotcakes / Coffee Jelly" Collaboration Paper Plate ・ "SWIMMER x PEKO Collaboration Fluffy Hotcakes" ・ "SWIMMER x PEKO Collaboration Coffee Jelly" Comes with a collaboration paper plate designed with SWIMMER characters and Peko-chan! ◆ SWIMMER x PEK