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Fujita Co., Ltd. Launches New Brand "Miorium" Featuring Watercolor Art Inner Lining for Parasols - Eliminating the "Inner Black" to Create a "Personal Flower Garden"

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Fujita Co., Ltd., a 107-year-old company, has launched its new brand "Miorium," offering parasols with watercolor art designs on the inner lining, replacing the conventional black coating. These parasols provide 100% light-blocking, 100% UV cut, 54% heat shielding, and 30,000mm water pressure resistance, creating a personal "flower garden" experience.

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Frequently Asked Questions

Q: What is the main feature of the new brand "Miorium"?
A: Instead of the usual black coating on the inside, it features watercolor art designs. This creates a special personal space when the umbrella is opened.
Q: What are the functional features of this umbrella?
A: It boasts high functionality against sun and rain, with 100% light-blocking, 100% UV cut, 54% heat shielding, and a water pressure resistance of 30,000mm.
Q: What kind of company is Fujita Co., Ltd.?
A: It is a long-established umbrella and rain goods manufacturer in Shizuoka Prefecture, founded in 1919, pursuing a "life where one can go out comfortably even on rainy days."