What is the biggest feature of the Miorium umbrella?

The removal of the inner black coating and the application of a watercolor flower design by a designer from Shizuoka Prefecture.

When can I purchase Miorium?

Sales began on March 25, 2026, and are scheduled to start on our own EC site in early April.

What is the origin of the brand name Miorium?

It is a coined word combining the Italian word 'MIO' (mine) and the Latin word 'RIUM' (a place or space), meaning 'a special place of my own'.

AI News NQ Analysis

All-Weather Umbrella Without the 'Black Interior' — A Watercolor Flower Garden Spreads When Opened. 107-Year-Old Fujitaya Launches New Brand 'Miorium'

NQ Score 44/100

N1 Content Completeness 5

AI Summary (NQ-processed)

Fujitaya, a 107-year-old company, has launched 'Miorium,' a new brand of all-weather umbrellas that eliminates the conventional black interior coating and features watercolor floral designs. This innovation aims to provide a refreshing experience, transforming the space under the umbrella into a personal flower garden.

AI Analysis

Frequently Asked Questions

Q: What is the biggest feature of the Miorium umbrella?: A: The removal of the inner black coating and the application of a watercolor flower design by a designer from Shizuoka Prefecture.
Q: When can I purchase Miorium?: A: Sales began on March 25, 2026, and are scheduled to start on our own EC site in early April.
Q: What is the origin of the brand name Miorium?: A: It is a coined word combining the Italian word 'MIO' (mine) and the Latin word 'RIUM' (a place or space), meaning 'a special place of my own'.