Fujisanroku Electric Railway Co., Ltd., a Fujikyu Group company, will launch the participatory “Fujimichi Trail Stamp Rally” on May 16, 2026, offering visitors a way to enjoy both the history of Fuji and hiking. Along the Fujikyu Line, there are many hiking routes where visitors can experience the nature, history, and culture of the Mount Fuji foothills, including routes with views of Mount Fuji, ridge walks, and historic old roads. In cooperation with Yama-to-Keikokusha, a media company specializing in mountains and nature, the company has selected four courses suitable year-round for everyone from beginners to advanced hikers, regardless of age or gender. These routes are branded as the “Fujimichi Trail” and will be featured in a stamp rally event. “Fujimichi” refers to the historic pilgrimage road to Mount Fuji that flourished during the Edo period. It is the traditional route from Otsuki Station, the starting station of the Fujikyu Line, toward Fujiyoshida and Lake Kawaguchi at the foot of Mount Fuji. The Fujikyu Line runs parallel to this historic road. To allow participants to enjoy seasonal scenery, the stamp rally is divided into two periods, with two courses offered in each. Participants who visit checkpoints on each course and apply through the app will be eligible for prizes, including original novelty items by lottery. The event will run from May 16, 2026, to March 14, 2027. Participants can join easily using a smartphone with the YAMASTA mountain stamp rally app provided by Yama-to-Keikokusha. The first period, from May 16 to September 30, features the Mitsutoge Course and the Nijumagari Pass / Mt. Ishiwari Course. The second period, from October 1 to March 14, features the Tsuru Alps Course and the Tokai Nature Trail / Koyodai Course. Participants who complete one course will receive a completion certificate at the goal point. Limited commemorative can badges and the “Fujimichi Trail Guidebook,” which compiles routes along the railway line, will also b