Frontier Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masahiro Takahashi, hereinafter "the Company"), which operates the business matching service "Ready Crew (レディクル)", announces that Takayuki Iwata, General Manager of the Marketing Department, will be a speaker at the online conference "Why Those Measures Don't Lead to Sales: It All Starts with 'Customer Understanding.' Strategies and Measures to Implement in Your Organization Now" hosted by Synergy Marketing Inc. on July 2, 2026 (Thu). Background of the Presentation Increased the number of sales staff and doubled the number of marketing initiatives. Introduced the latest AI and expanded functions and services. --However, why aren't sales increasing proportionally? Many BtoB organizations are currently facing this high wall of "discrepancy between investment and results." No matter how hard the field staff work, if their actions do not reach the hearts of customers, it all ends in vain. The fundamental reason for this is the lack of resolution in "customer understanding," which is the starting point of strategy, and the lack of a common understanding of customers within the organization. In particular, the "lack of alignment" between the marketing and sales departments is a major factor hindering performance. As "Ready Crew," which handles projects with a total annual budget of 110 billion yen and excels at deep customer understanding and issue extraction through "dialogue," we keenly feel the importance of customer insights that cannot be seen through superficial data alone. In this session, Iwata, our department manager who has led marketing organizations in numerous growth companies, will propose concrete updating methods to overcome departmental walls through "customer understanding" and turn misguided actions into solid sales. Key Points of This Session The main theme of this session is to eliminate the gap between marketing and sales and align the organization's disparate efforts with a "customer