Toho Lamac x Ready Crew: Collaborating on the Development of "Magical Steps," a New Generation of Pumps to Support Working Women
NQ Score
100/100
AI Summary (NQ-processed)
Frontier Inc., which operates the business matching service "Ready Crew," collaborated with the specialized shoe trading company Toho Lamac Co., Ltd. on the development of the new "Magical Steps Pumps." To address the footwear challenges faced by professional women, Frontier's employees participated in surveys and wear tests, providing direct feedback on the product's comfort, fit, and design in a real-world business environment. This partnership combines Toho Lamac's product development with Frontier's insight into the daily needs of working women, aiming to create a more comfortable and functional pump.
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Frequently Asked Questions
- Q: Which companies collaborated to develop the new generation of pumps?
- A: Frontier Inc., which operates Ready Crew, and Toho Lamac Co., Ltd. cooperated on this project.
- Q: When is the new model of Magical Steps Pumps scheduled to be released?
- A: The new pump model is scheduled for a phased release starting from March 2026.
- Q: How did the employees of Frontier Inc. contribute to the development process?
- A: The employees, or concierges, participated in questionnaire surveys and wear tests of the pumps.
- Q: What fatigue-related issues did the concierges face in their daily work?
- A: They experienced immediate challenges such as foot tightness and evening swelling from long hours of desk work.
- Q: What was Toho Lamac seeking to obtain for their pump updates?
- A: They were seeking the real voices of women who work in actual business scenes to update their pumps.